Intensive Workshop "Genuine Franchise“
We concentrate on your management team and focus on your business idea. We analyze your franchise system and understand your business goals! Two days will be sufficient for you to see the strengths, potentials and ways to success of your franchise system – more precise and obvious than ever before. How? Very simple!
Start with the intensive workshop GENUINE FRANCHISE.
Start with the intensive workshop GENUINE FRANCHISE.
Since its formation in 1988, the Peckert Group stands for scientific-based and practice-oriented knowledge concerning the franchise industry. In cooperation with the leading attorneys Joachim Klapperich und Dr. Patrick Giesler, Felix Peckert has figured out the basis for success for franchise in Germany.
Until now, the German franchise industry concentrates its economic power on the development of business formats whereas the North American franchise industry focuses on the development of local businesses. The following three comparisons clarify the difference:
- In Germany, business types are multiplied whereas the Anglo American market multiplies locally-oriented entreprises.
- In Germany, the description of the market performance usually is limited to a corporate defined marketing concept, whereas the Anglo American market focuses on the Corporate Identity with the marketing concept only being one part of it.
- In Germany, thinking is oriented on processes and business types are summarized in guidelines - the Anglo American market starts thinking from the customer´s and employee´s point of view and enterprises are standardized in their character and performance.
The worldwide success of McDonald's and other North American businesses show how franchise success can be realized. Not even a hand full of German franchisors can claim a similar worldwide market success.
The conceptual frame of genuine franchise transfers the formula for success so that it works for and can be launched in Germany! Therefore, also German franchise systems have to multiply complete (local) enterprises - i.e. not only the successful business type but also the appropriate Corporate Identity for the corresponding market.
How to get the maximum output of your system with genuine franchise
The two-day intensive workshop "Genuine Franchise" discovers both the strengths and weaknesses of your franchise system. As a result you will get a detailed project schedule according to your goals and ressources.
For only 2,000 € (plus tax) per day, you will get your personal workshop that is perfectly coordinated with your system and your market (including all workshop documents).
