Experts of the Peckert Group

With the graduated economist Felix Peckert, born in 1967, one of the most famous franchise experts stands for the published theses, insights and trends of the German and international franchise industry. Along with his franchise consultancy located in Bonn, he managed and reformed the German Franchise Association e.V. between 1998 and 1999. In 1998, he initiated - based on his experience as association manager - a discussion concerning franchisee satisfaction. Midyear 1999, he founded the interest representative emfa® (European Master Franchise Association) on a European level in order to start the forum franchise and systems with journalist and PR-consultant Antje Kiewitt in the beginning of 2000. End of 2002, Peckert along with Prof. Dr. Heinz Klandt and attorney Joachim Klapperich founded the cost price operating educational forum franchise at the ebscubator of the European Business School, Oestrich-Winkel (ebs). As an editor, author, journalist, lecturer at the ebs and contributor, he accompanies the German franchise and start-up industry for more than 15 years. In his publications, he reveals both the positive and critical aspects of the young economic branch.

Antje Kiewitt, born in 1967, is a philologist and both author of many publications of the franchise industry and a well-known PR consultant and connoisseur of the start-up branch. She is the plenipotentiary of the Peckert Group and original member of the associated Institute for Brand Franchise GmbH & Co. KG as well as the forum franchise and systems - the leading branch service for the economic and specialized press. Her key task within the Peckert Group is public relations for which she is in charge of for many well-known franchise systems.

Christina Westerhorstmann, born in 1978, has studied sociology, political science and media studies at the universities of Marburg, Germany and Utrecht, Netherlands. Entering the Peckert Group in 2005, she is a member of the business management since 2007 and original member of the associated Institute for Genuine Franchise GmbH & Co. KG. Her key tasks within the Peckert Group are publisc relations for national and international companies as well as internal communications.

Ina Rogalsky, born in 1982, has studied business administration with focus on marketing, trading and distribution as well as business psychology at the University of Cologne. Since 2006, she is working for the Peckert Group. With her thesis ("Supply chain coordination through inter-company cooperation - the genuine franchise system as a central hub of the supply chain") she accompanied the scientific foundation of genuine franchise. Since 2007, she is a member of the business management and original member of the associated Institute for Genuine Franchise GmbH & Co. KG. Her core responsibilities within the Peckert group include corporate planning, setting up a franchise as well as contract management and franchise manual.