5. Find and Bind Franchisees
Finding new franchisees can be difficult. In our almost 20 years of experience, we have identified three key obstacles:
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Your activities in the classical media guide your prospectives to your website and the portals - Is your web performance ready for that? |
- The number of contacts is not sufficient
You as a franchisor compete with ca. 200 to 300 other franchise systems! When the future franchisee starts his research, he usually is not interested in a special branch. All franchisors promise more or less the same: an attractive "systematic" entrepreneurship. Consequently, the soon-to-be franchisee is gathering information on the web - either on your own website or on the two leading portals! Here, your system needs to convince your franchisee and be the superior solution compared to alternative start-up opportunities!How: Working Session Franchisee Acquisition
In a half-day working session held by Felix Peckert, the current marketing strategy will be analyzed as sure as potentials and new sources for the franchisee acquisition will be discovered. Furthermore, the Peckert Acquisition SWOT brings to light the strengths and weaknesses of your current marketing startegy with special focus on the entrepreneur world´s point of view..
The session costs 980 € plus tax and includes the session documents and the Acquistion SWOT. It provides the effective basis for the franchisor to initiate the necessary measures and to lead your franchise system to a more powerful expansion. - Many prospects cut ties at an early stage
Common reasons are (1) your web presence, (2) your documents and (3) your positioning on the market. You succeed in getting attention via the portals and your marketing startegy, but fail to fulfill the franchisee´s initial expectations on your website so that he does not want to get in touch with you directly. He continues his research and comes across little media response. Moreover, your brochure only achieves in initiating a contact to some of your franchisees. Only if they encourage him, he will contact you. Your have to meet him before he forms his opinion!How: Working Session Communication
In a half-day working session held by Antje Kiewitt, the current communication structure will be analyzed as sure as potentials and new sources for the franchisee acquisition will be discovered. Furthermore, the Peckert Communication SWOT points out the strengths and weaknesses of your current communciation startegy with special focus on the entrepreneur world´s point of view.
The session costs 980 € plus tax and includes the session documents and the Communication SWOT. It provides the effective basis for the franchisor to initiate the necessary measures and to lead your franchise system to a more powerful expansion. - Franchisees criticize services of the headquarters
Promotion creates expectations - if they are too low, they are in need of the necessary magnetism! If they are too high - which is often the case - the initial magnetism turns around very fast! "Become self-employed safely" as well as "Attention - Being a franchise entrepreneur is more risky" are not helpful. Both expressions are just wrong. The golden mean will guide your franchise system to more growth! Do not convince by making promises, but with customer and entrepreneur worlds that are fascinating and which you communicate magnetically according to your actual activity potential! For professional franchise systems, their success brings the promotion - others only make promises about it!How: Working Session Franchise Headquarter
In a half-day working session held by Mathias Dehe, the existing expectation world you have created so far will be analyzed as sure as potentials and dangers for the franchisee acquisition will be revealed. Furthermore, the Peckert Activity SWOT points out the strengths and weaknesses of your current expectation world with special focus on the entrepreneur world´s point of view.
The session costs 980 € plus tax and includes the session documents and the Activity SWOT. It provides the effective basis for the franchisor to initiate the necessary measures and to lead your franchise system to a more powerful and more credible expansion.
