4.2 Experts consult, coach and implement
Concepts become successful when they are realized. For almost 20 years now, the Peckert Group consults the franchise industry. The following key aspects have emerged besides the strategic and conceptual expertise:
Marketing & Communication
Your franchise and marketing expert
Felix Peckert
With Felix Peckert, you can count on a marketing expert who has gathered and concentrated his expertise in retail, restaurant chains and the service sector. As an "External Marketing Manager", he serves your idea and your system with his sophisticated franchise know-how. Shortly after that, a marketing concept will be developed that your franchisees can realize with simple tools. His goal: the charged fees are supposed to pay off through the savings in managing and realizing the marketing measures.
In a half-day session, the current marketing concept will be analyzed and the savings potential will be revealed. Moreover, the Peckert Marketing SWOT brings to light the strengths and weaknesses of your current brand performance also from your franchise system´s point of view. After the workshop, the franchsior will receive a questionnaire referring to his brand image.
The session costs 1,480 € plus tax and includes the session documents, the Marketing SWOT and the questionnaire plus the following evaluation. It provides the effective basis for the franchisor to initiate the necessary communication measures even without further external assistance.
Promotion & Brand Development
Your marketing expert
Joerg Epkenhaus
With Joerg Epkenhaus, you can count on an advertising expert who gathered and concentrated his expertise in big as well as small franchise systems. Moreover, his marketing team accompanies and realizes under his supervision both brand and marketing performances of many consumer and luxury goods. You can find a selection of his marketing portfolio here www.fly-communication.com.
The advertising agency Peckert Vertical GmbH und Co. KG that is specialized on franchise systems implements your marketing concept on the market. With its marketing concepts it focuses on concrete and affordable tools both for the customer acquisition and commitment (especially direct, POS, local and internet marketing). In addition to that, Peckert Vertical offers franchise systems external management capacities. General Manager Felix Peckert and his almost 20 years of marketing experience as a Marketing Manager in the franchise industry serve your idea and your market success. Joerg Epkenhaus accompanies your franchise system as a Marketing Manager and guides the advertising agency in charge according to the developed marketing and advertising concept.
In a one-day working session, the current marketing performance will be analyzed and potentials are discovered. Furthermore, the Peckert Advertising SWOT brings to light the strengths and weaknesses of your current market performance with focus on your customer world´s point of view. After the workshop, the franchsior will receive a questionnaire referring to his brand image.
The session costs 2,480 € plus tax and includes the session documents, the Advertising SWOT and the questionnaire plus the following evaluation. It provides the effective basis for the franchisor to identify the necessary advertising measures and realize them for example via the service portfolio of the Peckert Vertical GmbH & Co. KG.
Develop and Manage Franchise Headquarters
Your franchise expert
Mathias Dehe
With Mathias Dehe, you can count on a franchise expert who has gathered and concentrated his expertise in developing and expanding franchise systems such as Kieser Training and CaloryCoach. Together with team members of the Peckert Group, he develops your franchise headquarters and manages it as an external Franchise Manager in cooperation with your team until the system has reached the size that has been defined in advance.
In a half-day working session, your intended or actual management organization will be analyzed and potentials are discovered. Furthermore, the Peckert Entrepreneur SWOT brings to light the strengths and weaknesses of your current development and expansion concept with focus on your entrepreneur world´s point of view.
The session costs 1,480 € plus tax and includes the session documents and the Management SWOT. It provides the effective basis for the franchisor to identify the necessary measures for his franchise headquarters and to realize them.- System development and relaunch
Held by team members of the Peckert Group, the intensive workshop "Brand Franchise" will reveal potentials and show you how to increase the franchisee satisfaction and your common profitability. Click here for the intensive workshop "Brand Franchise"
