3.5 Merging into a Brand World
Summarized in the brand world, customer, entrepreneur and supplier world have to be brought in an appropriate shape. Therefore, the business plan for the franchisee´s enterprise and the franchise headquarters has to be finalized. In the follow-up of these commercial job steps, the franchisor is well aware of the evolution that his franchise system needs to perform concerning growth and development in order to achieve the goals that have been defined in the first phase (Marketing Goal Hierarchy). Here, the team of the Peckert Group supports him e.g. with the development of a powerful marketing and communication concept. Since especially young systems have to concentrate their budget on the acquisition of franchisees and their successful market entrance, the marketing concept of Peckert Vertical focuses on the successful adaptation of proven standards.
The exact procedure will be developed together with the franchisor in the half-day intensive workshop "Marketing". In the post production of the intensive workshop, the franchisor will receive the most important bench marks of the marketing concept and a possible visualization.
The intensive workshop "Marketing" costs 1,480 € plus tax and includes the workshop documents with the bench marks and visualization.
Joerg Epkenhaus is happy to send you an individual offer and answers your initial questions: (marketing@peckert.de, +49 (0)228-91158.0).
