3.4 Creating and Expanding the Supplier World
The supplier world is made up of the market performance of the system suppliers that is perceived individually as well as by the customer´s and the franchisee´s point of view. The market significance of the system suppliers essentially influences the brand world of the franchisee business as a whole.
Well-known and appreciated brands have the same impact on the customer world as the suppliers´ service power has on the entrepreneur world. The interaction between them is the reason for the attractiveness of the franchisee business; from the customers´ as well as franchisee´s point of view!
The preceding working phases have given the franchisor the opportunity to develop the appropriate supplier world for the franchise system. At the moment, the team of the Peckert Group can not offer any outstanding expertise on that and therefore offers its assistance with a general coaching package "Development and Expansion" which will be charged for separately.
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Success depends on managing the interfaces. Customer, supplier and entrepreneur world have to match! |
