3.3 Creating and Expanding Entrepreneur Worlds
For the franchisee, the entrepreneur world is both the perceptible and realizable part of the brand world! It constitutes the franchisee-related part of the brand world and allows him the standardized market performance with his business.
The entrepreneur world can provide the franchisee in contrast to the lone fighter with more entrepreneurial security and chance of development. With his franchise system, the franchisor prepares the ground for this entrepreneurial plus. To make the franchisee´s success possible, the franchisor has to deliver three main success factors of the entrepreneur world:
- Excellent training and further education: Fast transfer of the business know-how to the franchisee and his employees without any frictional loss.
- Perfect business format: processes and tools that are equally attractive, reliable, effective and profitably realizable for the franchisee.
- Perfect Corporate Identity: corporate culture that creates a professional self-image of the franchisee and his staff according to the brand world on the local marke.
In order to develop the appropriate entrepreneur world for the franchise system, the franchsior has to ask himself three main questions:
- How do I want my franchisees to keep the service promise? With the Peckert Supply Chain Management, the experts of the Peckert Group identify the consecutive levels of the value and supply chain. In the end of this working phase, the franchisor will be in the position to describe exactly where his franchisees get their products and services from, to what extent they are allowed to "improve"/change them and how the products and services will reach the customer. This step is dealt with in the intensive workshop "Supplier World" and provides the basis for the guideline Brand Based Franchise "Module 2. Franchise Headquarters".
- What kind of services has, can and wants my franchise headquarters to offer? With the Peckert structural organization, the expert team of the Peckert Group identifies the key elements for the setup of the franchise headquarters. It provides the basis for the developed strategies concerning the headquarters´ service portfolio in the guideline Brand Based Franchise "Module 2. Franchise Headquarters". The standardization of the market performance as well as the success of the entire franchise system depends on the franchise headquarters doing the really important things correctly by being able to afford the necessary and helpful tools. In the end of this phase, the franchisor is able to describe the services and organizational frame of his franchise headquarters.
- What about the business format of my franchisee? The franchisor delivers a turn-key enterprise to his franchisee. This also includes the promise that the basic business processes are defined as well as training of the service performance is offered to assign it to the franchisee. Depending on the business format, the team of experts of the Peckert Group can deliver branch and process know-how. They can coach the general manager and judge upon the transferability of processes.
The guideline Brand Based Franchise "Module 2. Franchise Headquarters" costs 9,500 Euros plus tax and enables the franchisor to develop or expand his franchise headquarters according to the conceptual frame of brand based franchise.
The development of the Peckert Supply Chain Management is included in the service package of the guideline Brand Based Franchise „Module 2. Franchise Headquarters". The development of a basic organizational structure is included in the service package of the guideline Brand Based Franchise „Module 2. Franchise Headquarters". The necessary and useful working phases concerning the business format and its processes and trainings will be defined separately and offered as well as exactly charged for separately.
