2.2 forum franchise and systems
|
The book "Franchise & Kooperation" is annually released and presented at the start-up fair in Essen. It sets standards in the German-speaking franchise literature. |
In autumn 2007, the forum released the seventh edition of the annual book "Franchise & Kooperation" (Deutscher Fachverlag). The herein published data and trends are based on a total survey of the German franchise industry which Peckert realizes for more than 15 years right now. By that, the forum is annually provided with deep insights of more than 350 systems.
In addition to the annual book, the compendium "Numbers and Facts of the German Franchise Industry" presents significant results of the annual total survey. All data of the branch is edited with disregard of association policy or personal interests.
Vivid and practical journalism
The forum intents to facilitate the German media landscape a realistic and pratical journalism about actual odds and risks of franchise. Therefore, it is based on three decisive bench marks:
- total survey of the industry for more than 15 years
- acknowledged authors, journalists and franchise experts in the fields of economy, politics and law
- proven successful franchise systems as vivid examples for successful entrepreneurship
For the whole media landscape, the forum serves as an editorial department with its experts as interview-partners as well as an information service due to its database of more than 1,000 systems.
Join us - become a practical example of the forum franchise and systems!
Modern communication and systematic PR are of essential importance for a successful existence in the present-day market. Thus, the dialog between successful franchise systems and the economic and specialized press is the focus of our work.
With your participation as a pratical example, you can not only address journalists and the public - even your prospective franchisees will become aware of your system.
The forum is an interesting extension of your classical press relations since it especially addresses editors who write about the franchise industry in general - and therefore can hardly be reached via classical business PR. You can count on a neutral and interesting as well as reputable arranged "bunch of franchisors". Your franchise system can be part of it!
Interested franchisors can contact Antje Kiewitt for further information (forum@peckert.de; +49 (0)228-91158.0). The costs, depending on the focus of communication, are between 1,500 and 3,500 € per month. The monthly charge includes active and passive elements of the franchise PR as well as a revision of your press performance on the market.
