1.3 Intensive Workshop "Brand Franchise“
Start with the intensive workshop PECKERT BRANDFRANCHISE.
Since its formation in 1988, the Peckert Group stands for scientific-based and practice-oriented knowledge concerning the franchise industry. In cooperation with the leading attorneys Joachim Klapperich und Dr. Patrick Giesler, Felix Peckert has figured out the basis for success for franchise in Germany.
Until now, the German franchise industry concentrates its economic power on the development of business formats whereas the North American franchise industry focuses on the development of local businesses. The following three comparisons clarify the difference:
- In Germany, business types are multiplied whereas the Anglo American market multiplies locally-oriented entreprises.
- In Germany, the description of the market performance usually is limited to a corporate defined marketing concept, whereas the Anglo American market focuses on the Corporate Identity with the marketing concept only being one part of it.
- In Germany, thinking is oriented on processes and business types are summarized in guidelines - the Anglo American market starts thinking from the customer´s and employee´s point of view and enterprises are standardized in their character and performance.
The worldwide success of McDonald's and other North American businesses show how franchise success can be realized. Not even a hand full of German franchisors can claim a similar worldwide market success.
The conceptual frame of brand franchise transfers the formula for success so that it works for and can be launched in Germany! Therefore, also German franchise systems have to multiply complete (local) enterprises - i.e. not only the successful business type but also the appropriate Corporate Identity for the corresponding market.
McDonald's has accordingly defined its brand world. The enterprise offers both its customers an attractive and magnetic customer world and its franchisees an attractive as well as proftibale entrepreneur world. The suppliers of McDonald's are involved in an attractive and sustainable supplier world. Alltogether, this generates a brand world that everybody is crazy about and that has the decisive magnetism for all parts. This is how business multiplication becomes possible!
How to get the maximum output of your system with brand franchise
The one-day intensive workshop "Brand Franchise" disovers both the strengths and weaknesses of your franchise system concerning the three parts of the brand world (customer, entrepreneur and supplier world). In the post production of the intensive workshop "Brand Franchise", the experts of the Peckert Group will present your individual to-do-list including priorities and suggested solutions.
Our experts cover all aspects of brand franchise from one source
Law: Joachim Klapperich or Dr. Patrick Giesler
Customer World: Felix Peckert or Joerg Epkenhaus
Entrepreneur World: Mathias Dehe or Christina Westerhorstmann
Brand World: Felix Peckert or Christina Westerhorstmann
All of them have developed the conceptual frame of brand franchise and have set the standards for the German franchise industry. Young as well as established franchise systems are thrilled with it and will be happy to serve you as references.
For only 1,980 € (plus tax), you will get your personal workshop that is perfectly coordinated with your system and your market. All workshop documents are included as well as a lunch meal and two coffee breaks. Mathias Dehe is pleased to make an appointment with you (m.dehe@peckert.de, phone +49 (0)228-91158.0) for your personal intensive workshop "Brand Franchise". He will also answer your first questions and send you an individual offer.
